Must A Aspiring Influencer Friend Cease Exploiting Me for Content?

One Side: Beth

At times she films me while I’m eating. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to record everything constantly. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates video blogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. Sometimes I'm captured while dining, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or be captured while eating. It’s uncomfortable.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. I've been invited to several brand events, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her create material.

I appreciate that she has supported me with my career in design, but I don’t want our connection to become just a ledger of favours. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an audience. I am not a prop for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to make money from your interests. I look up to people on TikTok who execute that style of informal, self-made film-making.

Content creation is my interpretation of living actively: observing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a chance to witness exclusive moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I want her to see what the content we make together can get us: a foot in the door. I understand not everyone likes being on camera, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my personal filmmaker, but friends help each other in minor capacities. My assumption was recording a short video here or there would be enjoyable for her. Innovation thrives in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and avoiding shots that might make her self-conscious.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly content creation is not a substitute for real connection: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to honor Beth’s privacy.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everyone. It’s nice she has assisted her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: has she been over-exposing their friendship?

Nicholas Holt
Nicholas Holt

Elena is a WordPress developer and digital strategist with over 8 years of experience in creating custom themes and plugins for businesses worldwide.

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